Temple is a quirky, intriguing Sky Original drama starring Mark Strong. The campaign focused on Mark’s character, Dr Daniel Milton, a rogue doctor who operates an illegal clinic in a London Underground station. It was important for the campaign to establish Dr Milton as a desperate but still sympathetic character, his actions motivated by love. And so the key art presented him as a medical man in an unusual environment – an Underground tunnel – clutching a photo of a woman.
To capture the campaign imagery we were lucky enough to work with internationally renowned photographer Nadav Kander, whose portraits have an atmosphere and intensity that was perfectly suited to the subject matter.
The title art echoes the environment by using the official London Underground typeface (Johnston Pro) given a vibrant yellow colour to make it leap out from the page.
The highlight of the campaign was a media takeover of the real Temple tube station, introducing commuters to the main characters (in addition to Mark Strong the series features Daniel Mays and Carice Van Houten) and teasing the idea that strange things are happening just below the surface.