The Challenge

Sky Comedy the latest addition to our content portfolio dedicated to quality U.S. comedies. It’s the only place to enjoy Saturday Night Live and The Tonight Show with Jimmy Fallon direct from U.S. shores. Not forgetting the biggest shows from HBO, Showtime and NBCU including The Righteous Gemstones and Curb Your Enthusiasm.

Brand idea – High voltage comedy

Sky Comedy isn’t slapstick humour, it’s a little bit dangerous. That makes light of the dark and isn’t afraid to challenge the status quo. It’s sharp, quick witted and fresh; the perfect place to lighten your mood.

The attitude and neon bright lights of Soho were our inspiration to create a distinct brand palette and tone.

 

 

Neon distinctively threads throughout the brand; from the Sky Comedy logo to typography.

 

 

 

 

 

We take our viewers to East and West coast America in the channel idents and reveal our buzzing neon logo embedded and illuminating its natural surroundings. The suite of idents feature a New York hot dog stand, late night diner, Santa Monica pier fairground and a Los Angeles theatre.

 

 

 

 

 

Brand Launch Campaign

To launch the brand and its new shows, we created a 360 nationwide campaign using the distinct neon brand assets and the line ‘Funny. Every. Damn. Day’.

 

 

 

 

 

Neon illuminated press ads, Piccadilly Circus screens and experiential stunts across train stations.

 

 

 

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