We may well have been in the midst of a global virus pandemic but that didn’t stop the Sky Creative Agency team for designing and launching three (well, technically four) brand new channel identities that were all free to Sky customers.  This was an incredible example of collaboration, with the overall project requiring a wide variety of teams working together to deliver each of the component parts.

From the Brand Design team, the UI team, the Artwork team to the Mastering team and the Production team to the Continuity team, the creation of these channel identities touched a broad range of skills across the agency.

Click on the tiles below to find out about how we set about creating and launching three new channels and the initial programme content they were showing.