The show follows the (mis)adventures of Vinnie – co-creator, Joe Gilgun – and his gang of friends finding unconventional ways to win at life in northern suburbia.
These lads have dealt, scammed, bribed and conned their way through adolescence, but now, on the brink of adulthood, their dealing and stealing is catching up with them and a whole load of trouble is heading their way.
Veering between hilarious comedy and heartfelt emotion, Brassic centres on the harsh reality of approaching your 30s when your friendship group is still stuck in its teens.
“We’re not victims, we just have a different way of living.
It’s about having your mates, having a laugh and finding a way to survive.”
The campaign celebrate a different way of living by embracing the Brassic attitude. Witty, bold, unconventional and unpredictable.
They are a tight knit band of brothers who you want to hang with. It’s all about attitude. We captured the lot in Sky Studios with in house photographer Justin Downing. The title art was inspired by northern murals and graffiti. Non conformism and rebellious emblems.
The use of the bold colours became a recognisable asset throughout the whole campaign and the different pose and expressions captured on the shoot were used further in a stop motion animation.
We established an on-air brand identity that tied in with the look and feel of the campaign and that would be able to run throughout all of the promos.
The assets captured on the shoot, a stop motion style editing technique and the track Big Tings by Skindred give the edit the attitude and the swagger it needed.
We injected personality into our endboard by bringing the title art to life and using it as a transition through the stop motion.
For the phasing of the promos we created a 20 second world building tease, that established the tone of the show and brought you into the world of Brassic. The subsequent trails introduce you to the characters and their antics and delve deeper into the narrative hook.
Brassic garnered impressive amounts of praise which allowed us to go biggger, bolder and in your face with the critical acclaim spot.
We created a simple set of social spots that focused on a single standout moment from each of our big three talent. We carefully chose scenes that clearly showed the talent but also allowed their character’s personality and humour to shine through.